My inspiration lies in using psychological insights to create designs that deeply resonate with users.
With more than a decade of experience in design, I've embraced a holistic approach that blends my expertise in graphic design, UX/UI, and user psychology to craft digital experiences that are functional and user-centric. My focus on practical usability and interaction design guarantees that every project not only meets user needs but does so with simplicity and clarity.
MY STORYWORK EXPERIENCELeveraged user research and usability testing to inform design decisions, resulting in the successful launch of multiple digital products
Acted as an expert in user psychology, leading presentations to educate cross-functional teams on the importance of user-centred design principles
Managed and upheld the integrity of the design system, ensuring consistency and efficiency across all user interface elements.
Collaborated closely with cross-functional teams, including front-end and back-end developers, copywriters, and project managers, to identify user needs and create intuitive, user-friendly designs
Implemented significant improvements to the overall shopping experience, drawing upon case studies in user psychology
Created end-to-end experience wireframes that were used as a company-wide standard for user experience
Successfully onboarded and mentored a Junior Product Designer, providing comprehensive guidance and support from their initial integration into the team to their ongoing development. This process included training in design principles, and offering continual feedback to foster their professional growth and skill enhancement.
Senior Product Designer
Embroker (Aug 2021-Jan 2024)Senior Graphic Designer
Developed Embroker's fresh visual identity and brand assets
Designed the Figma components library for our product
Established the illustration library and oversaw the creation of the illustration system
Provided support and art direction to external agencies
Wrote briefs and gave feedback to creative contractors
Collaborated continuously with the sales, link building, and product design teams
Actively participated in the company culture club
Embroker (Jan 2020-AUG 2021)Visual Marketing Designer
Collaborated with the VP of Growth, CMO, and copywriters to conceptualize creative ideas and produce visuals for our marketing campaigns
Designed internal print materials to assist our brokers
Created motion graphics and illustrations for our blog. Designed landing pages and social media posts
Embroker (Feb 2019-Jan 2020)Graphic, UI/UX Designer, and Illustrator
Completed over 900 successful projects for more than 500 clients, including notable names like Bata, Mindstretchers, Write Around Town, Memrise, Campbell Bass, Dakota Digital, Hub Health Centre, ecocycle, and Jamie Aston.
Worked on a diverse array of projects across various industries, demonstrating versatility and adaptability in design.
Regular collaboration with UK-based agencies Marketing Bridge from Stratford (since November 2016) and Marke2ing Ltd from London (since June 2015).
For Marketing Bridge: Specialized in branding, creative campaign development, AR concepts, and designing print collateral in line with brand guidelines.
Undertook various digital design projects for Marketing Bridge, including web design and e-newsletters.
Supported Marke2ing Ltd in creating internal and external documents, infographics, marketing materials, and both print and digital assets for various clients.
Freelance (Oct 2012 - Jun 2022)Graphic Designer
Memrise (Jul 2013 - Jan 2014)Redesign Studio Stap&Kanap (Jul 2011 - Jun 2012)Junior Graphic Designer
MA, Graphic Design
EDUCATION AND CERTIFICATIONUniversity of Central Lancashire, 2015 - 2016BA, Graphic and Media Design
(Information Design)
University of the Arts London, 2010-2013Foundation Diploma, Art and Design
University of the Arts London, 2009-2010Product Psychology Masterclass
Growth.Design, July 2023Cambridge ESOL Level 2
University of Cambridge, June 2009