SENIOR PRODUCT / UX DESIGNERI make complex products clearer, more trustworthy, and easier to use.
I’m Ana Novakovic, a Senior Product/UX Designer working across FinTech and enterprise SaaS, with AI embedded in how I work. I turn dense workflows, product rules, and technical constraints into experiences people can understand and teams can confidently ship.
Selected work
Shipped FinTech, measurable product outcomes, enterprise systems, accessibility, and AI-assisted product exploration.
Turning freelancer pain into a fintech concept
Using AI to turn an early problem signal into a testable product concept with transparent, conservative financial logic.
AI WORKFLOW · FINTECH · CONCEPT
Increasing multi-product insurance adoption
Designing and launching a bundled quoting experience that made it easier to evaluate multiple products in one journey.
FINTECH · SHIPPED PRODUCT · B2B
Making enterprise software accessible and scalable
A systems-level redesign for accessibility, implementation quality, consistency, and workflow continuity.
ENTERPRISE SAAS · ACCESSIBILITY · DESIGN SYSTEMS
Reaching 93% self-service adoption for certificates
Redesigning certificate requests so customers could complete them independently, with less reliance on support.
insureTECH · SELF-SERVICE · ADOPTIONWhat my colleagues say
She’s genuinely curious about how things work. She asks the right questions about technical constraints, APIs, data, permissions, edge cases, and all the little details that can easily be overlooked. She takes the time to understand the problem before jumping into a solution, which makes her designs not only thoughtful, but also realistic and buildable.
- Stefan maksovic, Software Engineer 
She is open to feedback, pragmatic about constraints, and focused on finding the solution that works best for the user and the product rather than simply defending the original design. When behaviour or requirements are ambiguous, she helps clarify them quickly, which makes it easier for both QA and engineering to move forward confidently.
- Darinka Obradovic, Software QA Specialist II 
She contributed significantly to our design system revamp, back when BlueCat had almost none of the structure we have today. That's the kind of work that's genuinely hard to push through an organization. Ana is also the person in a critique who asks the right questions and is never vague about why something isn't working, which made her feedback extremely on point and actionable.
- Eragon Ma, Senior ux designer
What sets Ana apart is not just her incredible sense of aesthetics but also her ability to balance complex business requirements with an empathetic understanding of user psychology. This balance ensures our designs are both attractive and cognitively accessible. She leaves no stone unturned, ensuring that every design element is aligned with our overall objectives.
- Stefan vojinovic, staff product manager
I’m most useful where product logic, technical constraints, user needs, and implementation reality collide.
I bring structure to the mess, identify what matters, and help teams move toward something they can confidently ship.
Looking for a designer who can untangle complex product work?
I’m interested in Senior Product Designer and Senior UX roles where product judgment, systems thinking, AI fluency, and cross-functional execution matter.