SENIOR PRODUCT / UX DESIGNERI make complex products
make sense.
I’m Ana Novakovic, a Senior Product/UX Designer working across FinTech and enterprise SaaS. I turn dense workflows, product rules, and technical constraints into clear experiences people can understand and teams can confidently ship.
Selected work
Three shipped projects showing measurable product impact, enterprise systems thinking, and accessibility through implementation.
93% self-service adoption for certificates
The difficult part wasn’t designing a form. It was deciding which requests could safely become self-service and which still needed a person.
93% SELF-SERVICE · SHIPPED FINTECH · SERVICE REDESIGN
Increasing multi-product insurance adoption
What looked like one quote flow was actually a coordination problem across product rules, pricing, application states, and backend constraints.
SHIPPED FINTECH · PRODUCT GROWTH · POST-LAUNCH ITERATIONModernizing enterprise software at the system layer
The interface was tokenized, but not always semantically. A visual modernization turned into work across tokens, accessibility, responsive behavior, theming, and design-to-code QA.
SEMANTIC TOKENS · DESIGN SYSTEMS · WCAG · DESIGN QA
What collaborators say
“She digs into technical constraints and edge cases, making her designs thoughtful, realistic, and buildable.”
Stefan · Software Engineer
“She balances user needs with product constraints, giving QA and engineering the clarity to move forward confidently.”
Darinka · Software QA Specialist II 
“Ana helped drive our design system revamp and gives specific, actionable feedback that sharpens the work.”
Eragon · Senior UX Designer
“Ana balances aesthetics, business requirements, and user psychology to create attractive, cognitively accessible designs.”
Stefan · Staff Product Manager
AI LABWhat I build when an idea needs to become tangible.
These self-directed prototypes help me explore product questions through interaction instead of static screens. I use AI to accelerate the build, but the value is in the product thinking: framing the problem, shaping the workflow, and deciding what the experience should actually help someone do.
FEATURED CONCEPT · FINTECH · AI-ASSISTED PROTOTYPEMaking future tax obligations easier to see and act on.
Freelancers often know tax money should be set aside. The harder problem is timing, visibility, and decision confidence.
I used AI to move quickly from a rough workflow idea to a working prototype, then focused on the harder questions: how to make future obligations feel real, reduce ambiguity without false precision, and create a financial experience that feels useful rather than performative.
Treats & Trinkets
A spending concept exploring how to make small purchases visible without turning reflection into guilt.
Watering Horizon
A decision-support concept about acting with incomplete information, confidence levels, and operational context.
Dream Thread
An AI-native concept exploring reflection, ambiguity, and how guidance can stay useful without pretending to be certain.
Looking for a designer who can untangle complex product work?
If your team is working through complex workflows, product rules, system constraints, or AI-enabled experiences, I’d be interested in talking, especially where product judgment, systems thinking, and close collaboration with engineering matter.