SENIOR PRODUCT / UX DESIGNER

I make complex products
make sense.

I’m Ana Novakovic, a Senior Product/UX Designer working across FinTech and enterprise SaaS, with AI embedded in how I work. I turn dense workflows, product rules, and technical constraints into experiences people can understand and teams can confidently ship.

VIEW SELECTED WORK
ABOUT HOW I WORK
Product thinking UX design AI-assisted prototyping Systems thinking Accessibility

Selected work

Shipped FinTech, measurable product outcomes, enterprise systems, accessibility, and AI-assisted product exploration.

Screenshote of Embroker onboarding process showing step 1 with the question 'How can we help you?' and options for a certificate for oneself or for someone else, with a progress indicator at step 1 of 5 and a 'Next' button below.
Screenshote of Embroker onboarding process showing step 1 with the question 'How can we help you?' and options for a certificate for oneself or for someone else, with a progress indicator at step 1 of 5 and a 'Next' button below.

Reaching 93% self-service adoption for certificates

Moved customers from assisted support to independent certificate completion.

insureTECH · SELF-SERVICE · ADOPTION

Increasing multi-product insurance adoption

Made multi-product insurance decisions clearer across quoting, application and pricing.

FINTECH · SHIPPED PRODUCT · B2B
A screenshot of a graphical user interface featuring various color codes and labels. The interface includes text such as 'Case study available on request', 'One blue was doing five different jobs', and color codes like '#0F62FE', '#4589FF', '#0043CE', '#A6C8FF', '#FFFFFF'. There are also labels for semantic roles, light, gray, border-interactive, link-primary, and link-primary-hover. The background is black with white and blue text.
A screenshot of a graphical user interface featuring various color codes and labels. The interface includes text such as 'Case study available on request', 'One blue was doing five different jobs', and color codes like '#0F62FE', '#4589FF', '#0043CE', '#A6C8FF', '#FFFFFF'. There are also labels for semantic roles, light, gray, border-interactive, link-primary, and link-primary-hover. The background is black with white and blue text.

Making enterprise software accessible and scalable

Rebuilt an enterprise product foundation for accessibility, consistency and implementation quality.

ENTERPRISE SAAS · ACCESSIBILITY · DESIGN SYSTEMS
A financial chart showing a downward trend of conservative balances from August 11 to September 17 with the headline 'Your conservative forecast stays above your £420 buffer'.
A financial chart showing a downward trend of conservative balances from August 11 to September 17 with the headline 'Your conservative forecast stays above your £420 buffer'.

Turning freelancer pain into a fintech concept

Turned a vague freelancer pain point into a testable fintech concept in one day.

AI WORKFLOW · FINTECH · CONCEPT
AI LAB

Curiosity, turned into working products.

Self-directed experiments exploring everyday spending, uncertain decisions, and dream reflection. I use AI to build working prototypes, question the defaults, and push the product thinking further.

Explore the AI Lab →
Pink background with text about adding up to 286.40 euros in treats, with a decorative corner showing a pink gift box with treats and jewelry, pink ribbon, and assorted small ornaments.

Treats & Trinkets

Small spending, made visible.

Close-up of a plant called Silver Satin Pothos (Scindapsus pictus) with variegated green and silver leaves, shown against a neutral background.

Watering Horizon

Clear decisions from incomplete information.

A digital clock display showing March 18, 6:42 AM, with a message that says 'Good morning. Anything from last night still lingering?' on a dark background.
A digital clock display showing March 18, 6:42 AM, with a message that says 'Good morning. Anything from last night still lingering?' on a dark background.

Dream Thread

Personal meaning, explored through psychology and AI.

What collaborators say

“She balances user needs with product constraints, giving QA and engineering the clarity to move forward confidently.”

Darinka · Software QA Specialist II
A portrait of a young woman with long dark hair, wearing a black blazer against a plain background.

“She digs into technical constraints and edge cases, making her designs thoughtful, realistic, and buildable.”

Stefan · Software Engineer
A young man smiling indoors, standing in front of a sign with a logo and text.

“Ana helped drive our design system revamp and gives specific, actionable feedback that sharpens the work.”

Eragon · Senior UX Designer
A person with glasses and dark curly hair, wearing a brown shirt, against a gray circular background.

“Ana balances aesthetics, business requirements, and user psychology to create attractive, cognitively accessible designs.”

Stefan · Staff Product Manager
A man with a beard and short hair wearing a white shirt, facing forward.
Read all recommendations

Looking for a designer who can untangle complex product work?

I’m interested in Senior Product Designer and Senior UX roles where product judgment, systems thinking, AI fluency, and cross-functional execution matter.

VIEW MY RÉSUMÉ
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