SENIOR PRODUCT / UX DESIGNERI make complex products clearer, more trustworthy, and easier to use.
I’m Ana Novakovic, a Senior Product/UX Designer working across FinTech and enterprise SaaS, with AI embedded in how I work. I turn dense workflows, product rules, and technical constraints into experiences people can understand and teams can confidently ship.
Selected work
Shipped FinTech, measurable product outcomes, enterprise systems, accessibility, and AI-assisted product exploration.
Reaching 93% self-service adoption for certificates
Redesigning certificate requests so customers could complete them independently, with less reliance on support.
insureTECH · SELF-SERVICE · ADOPTION
Increasing multi-product insurance adoption
Designing and launching a bundled quoting experience that made it easier to evaluate multiple products in one journey.
FINTECH · SHIPPED PRODUCT · B2B
Making enterprise software accessible and scalable
A systems-level redesign for accessibility, implementation quality, consistency, and workflow continuity.
ENTERPRISE SAAS · ACCESSIBILITY · DESIGN SYSTEMS
Turning freelancer pain into a fintech concept
Using AI to turn an early problem signal into a testable product concept with transparent, conservative financial logic.
AI WORKFLOW · FINTECH · CONCEPTWhat my colleagues say
“She digs into technical constraints, APIs, data, permissions, and edge cases before jumping to solutions, making her designs thoughtful, realistic, and buildable.”
- Stefan maksovic,
Software Engineer 
“She’s pragmatic about constraints and focused on what works best for the user and product, helping clarify ambiguity so QA and engineering can move forward confidently.”
- Darinka Obradovic,
Software QA Specialist II “Ana helped drive our design system revamp and brings the same rigor to critique: asking the right questions and giving feedback that’s specific, actionable, and on point.”
- Eragon Ma,
Senior ux designer
“Ana balances strong aesthetics with complex business requirements and user psychology, creating designs that are both attractive and cognitively accessible.”
- Stefan vojinovic,
staff product manager
I’m most useful where product logic, technical constraints, user needs, and implementation reality collide.
I bring structure to the mess, identify what matters, and help teams move toward something they can confidently ship.
Looking for a designer who can untangle complex product work?
I’m interested in Senior Product Designer and Senior UX roles where product judgment, systems thinking, AI fluency, and cross-functional execution matter.